eMetrics Marketing Optimization Summit Toronto 2012

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?

A whole lot of how-to...

-Increase measurable value from your website, campaigns and communications

-Take your understanding of social media metrics to the next level

-Use data, technology and processes to improve the online customer experience

-Increase marketing performance offline by listening and learning from customers online

-Create an analytics-based marketing and business culture

eMetrics is where professional digital marketers advance their expertise and expand their online marketing analytics skill-set. Learn how industry leaders are increasing marketing ROI through optimization of campaigns, communications, content, and the overall customer experience. Share successes, challenges and proven techniques with a global community of digital analytics professionals.

Put online marketing analytics to work

Experts from over 40 top global and national brands will teach you how they are:

-Establishing a marketing metrics baseline

-Correlating offline and online measurements

-Connecting customer satisfaction data with customer behavior data

-Comparing online to other channels of acquisition and distribution

-Changing a corporate culture to embrace marketing experimentation

2012 is your year to:

-Optimize marketing value

-Optimize awareness & acquisition

-Optimize persuasion

-Optimize retention & loyalty

-Optimize your value to your company