Exhibition · Kuala Lumpur, Malaysia
Mobile Marketing Asia
Advertising, Marketing · E-Business, E-Commerce
Key numbers
- Editions on record
- 1first in 2010
About Mobile Marketing Asia
What is the key to an integrated and interactive campaign?
True, online marketing might be the primary focus for digital campaigns but mobile marketing is very difficult to ignore. Especially when you consider the ubiquitous presence of mobile phones in our daily lives – when was the last time you left your home without your mobile phone?
True, mobile marketing has been called the ‘next big thing’ for the last two years so what is different now? Consider:
-Exponential increase in smart phone ownership – 40% in South East Asia, 30% in Asia Pacific
-3G network coverage, mobile broadband and browsing – mobile phones is the key to 24/7 connectivity and sometimes the preferred choice for internet access.
-Big guns have jumped in – Google’s acquisition of AdMob and Apple launching iAds demonstrates how it is no longer a ‘niche’ medium but your hot new marketing tool
Beyond 160 words and text-based advertising, mobile marketing holds the potential for customer engagement and brand affinity – isn’t now the best time to realize it?
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2010 | 19–20 Oct 2010 | Berjaya Times Square Convention Centre Kuala Lumpur, Malaysia | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is Mobile Marketing Asia?
The next dates haven't been confirmed. The last edition we have on record was 19–20 Oct 2010.
Where is it held?
The last edition we have was at Berjaya Times Square Convention Centre, Kuala Lumpur, Malaysia.