CERO A CUATRO 2011

CERO A CUATRO (ZERO TO FOUR), the INTERNATIONAL BABYCARE FAIR is the new title for a unique commercial platform staged in Spain where both Spanish and international professionals have the opportunity to show the latest travel systems for babies, nursery furniture, light babycare products, textile items, layette and early learning toys. Whilst the fair is still retaining the Zero to Four element, its name changes from 2010 to the International Babycare Fair in order to identify it more closely with its target audience.

The colour chosen for the imagery for this year's edition of the fair is navy blue, a colour that has a strong relationship with the childcare sector. The fair's slogan - "everything a baby could need" - is being featured in more than 14 languages, underscoring the fair's international character in terms of both its product offer and its audience.

The event is maintaining its positioning as a fair that allies technology with the latest design and fashion trends. To this end, the Organising Committee is endeavouring to make create an even stronger platform for manufacturers to show the most innovative car and home safety products and other infant travel related items. The latter include ever lighter, easier to handle pushchairs that, most of all, are comfortable for baby to be transported in.