Workshop · Hong Kong
Measuring PR in the Digital Age Workshop - Hong Kong
Communications · Education, Training
Key numbers
- Editions on record
- 1first in 2010
About Measuring PR in the Digital Age Workshop - Hong Kong
Social Media: Yes, we have seen its prowess in generating talk for or against brands. We have also seen how it has become today’s new dominant media player. Many even touted it as the most effective media platform communicators should leverage on.
But exactly, how effective is it in helping PR practitioners meet corporate communications goals?
How then, can they justify budgets placed in new media PR strategies, and quantify its returns?
Traditional PR measurement metrics like AVEs, have long been established and polished through time. Beyond familiar tools, differing attributes and new measurement techniques are required by PR practitioners to ensure accountability of this elusive media. With old remaining relevant, and new increasingly important, they must now be able to evaluate both media channels for a holistic assessment of communications effectiveness.
This 2-day workshop on “Measuring PR in the Social Media Age” will cover methodologies with an emphasis on social media valuation. Learn how to set the right measurement objectives; evaluate effectiveness of your PR strategies via opinions and behavioural change; analyse data collected and quantify social media ROI in Blogs, Microblogs and Social Networking sites. Pick up cost-effective tools to measure what matters, and take a glimpse into the future of media measurement and uncover how it will impact PR assessment methods. Lastly, find out how you can further improve your current online and offline strategy after evaluating their effectiveness for a comprehensive communications strategy!
Seize this Opportunity to Harness Yourself with Current Social Media PR Evaluative Techniques to Justify New Media Budgets & Success Today!
For more details, please visit http://www.conferences.com.sg/ws-spr11.htm
For more information, please email Ms Jade Lee at jadelee@conferences.com.sg or call us at +6563722201
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2010 | 2–3 Dec 2010 | Regal Hongkong Hotel Hong Kong Hong Kong | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is Measuring PR in the Digital Age Workshop - Hong Kong?
The next dates haven't been confirmed. The last edition we have on record was 2–3 Dec 2010.
Where is it held?
The last edition we have was at Regal Hongkong Hotel Hong Kong, Hong Kong.