Pitti Immagine Uomo 2011

The Theme for June: MAGICAL PITTI TOUR

Travel will be the overall theme of this edition of Pitti Uomo: a huge map – with routes, stations, transfer points destinations, and panoramic stops – will be posted in the forecourt of the Fortezza da Basso. It will be a magic trip that takes you into the worlds of Pitti, of fashion and contemporary life-styles. The route will follow the latest ideas, and show you the most interesting things that are happening this season. It’s a new way of presenting the true wealth of this event – exactly like a trip - of making contact with many new concepts and things, and making them interact creatively.

E-PITTI

The Pitti Uomo experience does not stop here. At this edition we are planning the launch of the next e-Pitti project that will be available to all vendors. This new virtual fair service will offer vendors an online space to show the key items of their collections for a whole month after the show closes. The aim of e-Pitti is to extend, expand and make the physical event even more effective, by increasing opportunities for contacts among all parties, allowing exhibitors to reach out to new clients and markets, while facilitating the buyers’ tasks of researching collections and making their selections.