Brand Protection & Anti-Counterfeiting Interactive Forum 2011

This event is being organised to explore the current issues and hot topics emerging from the world of brand protection and anti-counterfeiting. With two days interactive participation in panel discussions, roundtable events and case studies from our expert line-up of internationally renown speakers from the world’s hottest brands and brand prospects. You can expect extensive coverage of: online brand protection; preventing auctioning of counterfeit goods online, protecting your IP and domain interests, and ensuring social media is a tool for marketing not a brand threat. Exploring the challenges faced by developing and established brands; making sure your brand retains maximum value when faced with emerging threats of new markets and counterfeit sales. Explore the strategies available to streamline enforcement of your IP rights with local law enforcement and tackling the root cause of IPR infringement.

Case studies from globally renown brands and hot emerging brand prospects will compare current strategies to maximise your brand potential in emerging markets and new investments. Our interactive forum will enable you to actively participate in discussions with our expert speaker panel; network, benchmark and share information on a range of current business critical topics.