Aktywni 50 2011

In almost every European country fair on this subject are events with an established reputation and tradition, gathering hundreds of exhibitors and tens of thousands of visitors.

Active 50 + is the first such exhibition in Poland. With their organizations cooperate International Fair and the City of Poznan. The first edition attracted 70 exhibitors and attracted over 2,000 visitors. It's your potential customers!

At the fair Active 50 + manufacturers, service companies, community organizations and social organizations and local government can present its offer addressed to persons in their forties, fifties, sixties and even older. And this is an attractive group of customers - not least because it:

This group of consumers is growing,

changes in mentality and lifestyle of seniors, thus - the scope of their needs and financial resources of the group increases,

in Poland there is a great need for professional activation of 50 + generation, and the experiences of developed countries indicate that the use of its enormous intellectual potential and experience brings big benefits

While nearly one in three Poles over 50 working age, but their average starting salary can be assumed that they have a monthly disposable 10.4 billion zł. Having retired, who according to consulting firm Deloitte bring to the market 7 billion zł, it turns out that every month 50 + consumers may spend at least 17.4 billion zł.