EcoFamily – Ecology for the Family 2011

EcoFamily Fair – Ecology for the Family will take place in Kielce from 1st to 3rd April 2011. The organizer, Kielce Fair, most rapidly growing exhibition centre in Poland, proposes a meeting of the representatives of the branches which shape the ecological products market.

Our aim is to present those firms, organizations, social indicatives which support a healthy style of living among children and adults. Improvement of domestic life in every aspect, becoming an informed consumer, raising healthy children in a safe, natural and pollution free environment have been of highest priority for many families in the world and have been gaining increased popularity in Poland. It is manifested through the development of ecological food and ecological cosmetic lines of business. A movement to support ecology in family life has emerged; it has received support from the media, internet portals and various organizations. Owing to this increased social awareness among people has been built. People look for healthy, natural products and services which have been certified as consumer and environmental friendly.

According to the survey, which has been constantly carried out for many years by the Institute for Sustainable Development, people in Poland undertake ecological activities such as economizing on electricity and running water consumption and refrain from buying environmentally harmful products. In 2009 60% of Poles declared that they used re-usable carrier bags when shopping. More people, compared to previous years, segregated domestic refuse. People have become more interested in high quality food, which was indicated as the second most important priority, just after the price, in consumer priority survey.