Conference · Hong Kong
Branding in a Digital Age Conference
Advertising, Marketing · Business, Franchising, Licensing · Business consulting
Key numbers
- Editions on record
- 2first in 2011
About Branding in a Digital Age Conference
With rapid social media innovation and the proliferation of mobile tools among people’s daily lives, the resources and means through which people receive and perceive information has changed – and so must brands adapt to communicate more effectively with consumers. No longer can brand management techniques remain prescriptive and formulaic – brands need to consider and appreciate today’s super-fluid, new media landscape, or risk being left behind. Nevertheless, while there are so many channels and opportunities to interact with consumers, the challenge of ensuring a positive brand experience at every touchpoint remains critical. On top of creating compelling content, brands need to formulate strategies that enable them to engage consumers holistically to create longevity for their brand.
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2011 | 24–25 Mar 2011 | Regal Hongkong Hotel Hong Kong Hong Kong | — | — |
| 2011 | 21–22 Mar 2011 | Sheraton Towers Singapore Suntec City, Singapore | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is Branding in a Digital Age Conference?
The next dates haven't been confirmed. The last edition we have on record was 24–25 Mar 2011.
Where is it held?
The last edition we have was at Regal Hongkong Hotel Hong Kong, Hong Kong.