Conference · Rome, Italy
SOCIAL MEDIA, WEB ANALYTICS AND BUSINESS INTELLIGENCE
Computers - General · Information Technology · General
Key numbers
- Editions on record
- 1first in 2011
About SOCIAL MEDIA, WEB ANALYTICS AND BUSINESS INTELLIGENCE
Almost every organization has a web site, but few link their Web Analytics data with the rest of the information in the organization. Online advertising and email campaigns are often measured by manually pasting multiple reports into Excel to tie them to Web Analytics data. The best performing organizations integrate their Web site, online marketing and customer data.
Social Media applications like Facebook are the highest traffic sites on the Internet and generate the bulk of mobile data usage today. Many are beginning to open up access to their data or are allowing users to share that data with trusted third parties. The social and behavioral data that can be collected from online sources are a growing part of the information portfolio.
These new information sources allow us to better understand customer sentiment and influence, brand awareness, purchasing habits, pricing strategies, segments and more. Combined with modern analysis techniques, Web Analytics and social data provide much deeper insights into consumer behavior.
This seminar provides an overview of Web Analytics, Social Media, online marketing and the data that is available for use. The goal is to show what data is available today, how to integrate and store it, and how analyzing this data can be used to improve customer acquisition, retention and service in our organizations. We will examine Case Studies from banking, retail, telecom and government, and see demonstrations of tools and techniques.
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2011 | 12–13 May 2011 | Visconti Palace Hotel Rome, Italy | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is SOCIAL MEDIA, WEB ANALYTICS AND BUSINESS INTELLIGENCE?
The next dates haven't been confirmed. The last edition we have on record was 12–13 May 2011.
Where is it held?
The last edition we have was at Visconti Palace Hotel, Rome, Italy.