Osaka International Gift Show 2011

The high yen and deflation are providing the Japanese economy with new opportunities to evolve. In Asia, including Japan itself, and in friendly newly emergent national economies, there are effects of creation of markets with expanding domestic demand and reduction of raw material and manufacturing costs.

With domestic manufacturing in Japan centering on development of high quality, high aesthetic values, high technology and ecology, economical, value-added, “customer consent” merchandise is the rule. And Asia’s OEM manufacturing, using Japanese design and technology and added value, and exporting Japan’s gift culture as “Japan Brand”, is steadily making inroads into a rich market.

This may be taken as proving that, through the activity of Japanese companies inside and outside Japan, the vigour of Japan’s economy and market is certainly not weakening.