Customer Profitability Asia

Main Conference: 23-24 August 2011

Pre Conference Masterclass: 22 August 2011

Venue of event: Grand Copthorne Waterfront Hotel, Singapore

Price: SGD 3099

Early Bird Offer: Register and pay before 03 June 2011 and save up to SGD 600

URL: www.customerprofitabilityasia.com/Event.aspx?id=513550&MAC=BVC

Summary:

Accelerate your business analytical skills & measure to increase customer profitability

Customer Profitability Asia 2011 will take you through the ‘how to’ and explore techniques to handle ‘imperfect data’, so you can determine customer profitability and optimise the decisions made in your organization.

In a snapshot: 3 Problems and Solutions

• Measuring and increasing customer profitability through increased transparency of customer data

• Improved investment and information allocation: Enhanced analytical skills to predict and achieve accurate ROI

• Targeting customers through a holistic understanding of their behaviour using advanced segmentation strategies

Critical issues to be resolved:

• Strategically decrease marketing investments and still maintain high value customers

• Precise calculations of P&L with profitability metrics to suit your organization’s goals

• Build effective prediction models through enhancing predictive analytical skills

• Using microsegmentation to upsell, cross-sell and attract new customers with similar profiles

• Successful applications of analytics to optimize and augment marketing and CRM campaigns

Evan Williams

Senior Manager, Global Analytics

KRAFT FOODS

Vinodh Kishna

Senior Vice President, Customer Relationship Management

HSBC BANK

Tyrone Almeida

Senior Manager

PROCTER & GAMBLE

Salil Chugh

Business Practice Head, Business Intelligence Unit<br

When is Customer Profitability Asia?

The next dates haven't been confirmed. The last edition we have on record was 23–24 Aug 2011.

Where is it held?

The last edition we have was at Grand Copthorne Waterfront Hotel, Suntec City, Singapore.