InnoCosmetics Europe 2011

This European summit will bring together senior executives from the cosmetics and personal care industry to discuss key issues on front-end innovation, new product development and high-growth markets.

To maximise knowledge exchange and to generate actionable results, we have carefully designed the conference format to be interactive, “hands-on” and productive. This includes keynote presentations, panel discussions and a “hands-on” brainstorming workshop session.

Connect, Collaborate, Innovate: The dynamic new approach to innovation in the personal care industry

The unparalleled growth of social media sites in recent years has signalled an end to market research as we know it. Customer-centric companies have been building online branded communities to for both marketing and research purposes and the fruits of recent co-creation and crowdsourcing projects can be seen in the Lynx and Nivea brands by Unilever and Beiersdorf respectively.

A prolonged recession means a tightening of most corporate R&D budgets and cosmetics manufacturers and their suppliers feel it makes fiscal sense to enter into a spirit of open innovation and B2B collaboration thus sharing costs and risk. It also heralds an entry into the new geographical markets of China, Russia, India and Brazil.

This ground-breaking cosmetics event will arm you with ideas and strategies of how to best prepare the company for the coming decade.

You will learn how to:

-Put innovation at the very core of your business

-Effectively capture consumer insights using social media to facilitate new product development

-Collaborate with business partners to reduce R&D costs and expedite time-to market for new ideas

-Succeed in China- Consumer lifestyles and buying trends

-Develop a robust digital strategy to ensure success in new markets

Address key sustainability and sourcing issues in