eTail Palm Desert 2012

Over 4 days, eTail covers every aspect of your multi-channel retail business. Whether you are a pure play internet operation. Whether you have dozens of stores and an internet presence, a catalog and direct operation. A mobile site and social media strategy. Or some combination of the above. Or you’re just starting out! There are so many sessions at eTail that will benefit you. You really can customize and tailor the program to suit your specific business needs. Just look at some of the program highlights:

The Big Picture Stuff

-Organizational Change Management For Success In The Multi-Channel Environment

-Creating A Diverging Set Of Customer Experiences To Meet Customer Needs Without Incurring Additional Cost To Your Business

Search

-Weighing Your Search Options: Measuring The Profitability Of Paid Vs. Natural Search Optimization To Drive Profitability

Email

-Discovering And Utilizing Emerging Email and Deliverability Technologies To Increase Opt-Ins

Attribution & Analytics

-Accurate Attribution Modeling As The Web Channel Influences Cross-Channel Behavior

-Moving Beyond “Last Click” Analysis Into Successful Attribution: The Evolution Of Marketing And ROI Measurement

Personalization & Segmentation

-Using Personalization And Segmentation Strategies To Enhance The Customer Experience And Increase Sales

-Bolstering Your Communications By Applying Segmentation Schemes To Your Communications And Website

Mobile Marketing & Mobile Commerce

-Developing Mobile Commerce And Marketing Strategies Within A Multi-Device Environment

-The Future Of Mobile In-Store Experiences: Putting The

Social Media

-Integrating Social And Mobile Technologies: Bringing The Two Together To Drive Sales

-Increasing Sales Through Social Media Through Full Integration With Your Marketing Channels

Emerging Technolog