Fotomassan - Photography Fair 2011

The Nordic region’s largest photography market. History of the Stockholm Photo Fair The first Photo Fair was organized in 2006 at the Factory exhibition and events venue in Stockholm and it attracted 9,500 visitors.

Promoters and initiators Jan and Per Broman (who are also the founders and owners of the Fotografiska contemporary photography museum in Stockholm) have both been influential figures in the world of photography for a long time; they identified a growing need for a meeting place for professional, semi-professional and amateur photography enthusiasts.

By only the second year, the number of visitors had increased to 12,000 and it was obvious that a larger venue was urgently needed. The Stockholm Photo Fair was held at Stockholmsmässan in Älvsjö for the first time in 2008 and this year will be the fourth time the venue hosts this event. The 2010 Stockholm Photo Fair attracted almost 17,000 visitors and was a huge success.