Conference · Johannesburg, South Africa

Mastering Loyalty for Sustainable Profitability

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Official website
Next editionNot confirmedLast edition we have: 21–23 Nov 2011
Last venueRadisson Blu Gautrain HotelJohannesburg, South Africa
RunningSince 2011Frequency unknown · 1 edition on record
Last checked12 Nov 2026Organiser website checked
We haven't confirmed the next dates yet. The last edition in our records was 21–23 Nov 2011 at Radisson Blu Gautrain Hotel. Check the organiser's site: neo-edge.com. Are you the organiser? Correct this listing.

Key numbers

Editions on record
1first in 2011

About Mastering Loyalty for Sustainable Profitability

Nearly every business has an increasingly global footprint or is facing new competitors both locally and from outside their home territory. Many loyalty schemes can demonstrate increases in revenues for operators and it is evident that loyal customers tend to spend more than their promiscuous counterparts.

Just a small percentage of customers account for a high percentage of profit.

Loyal customers spend twice as much as promiscuous shoppers and the best thing is that they keep coming back.

Join world class market practitioner, Mr Mike Atkin, CEO of MJA Associates, in this 3 days workshop to master the dynamics of customer loyalty and ensure their programmes stand the test across borders and culture to carve out true competitive advantage.

Seats are limited! To secure your seats or for more information, call us today at +65 6557 9183 or email us at rilla.eas@neo-edge.com.

From our listing of this edition. Details may have changed since.

Editions

YearDatesWhereExhibitorsVisitors
201121–23 Nov 2011Radisson Blu Gautrain Hotel
Johannesburg, South Africa
——

Past editions from the bvents archive (2008–2019) and organiser figures where they were published.

Questions

When is Mastering Loyalty for Sustainable Profitability?

The next dates haven't been confirmed. The last edition we have on record was 21–23 Nov 2011.

Where is it held?

The last edition we have was at Radisson Blu Gautrain Hotel, Johannesburg, South Africa.

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