iMedia Agency Summit 2012

Digital Marketing Convergence & Agency Evolution

The emergence and collision of Social, Local and Mobile media is today's hottest marketing trifecta. In unprecedented mass adoption, both social networking and the ubiquity of smartphones have accelerated the growth of digital marketing and m-commerce across any screen at the most critical touch points of consumer engagement. As a result, consumer shopping behavior is dramatically changing, and the SoLoMo paradigm is challenging long-standing agency models and forcing evolution. Brands, and the agencies that serve them, need to be at the forefront of this critical intersection of SoLoMo technology and paid media.

Join us for a collaborative, two-day deep dive that will emphasize agency progression around the digital tri-platform of SoLoMo, covering areas such as innovation labs & incubation programs, staffing, strategic planning, data & insights, identifying & evaluating game-changing players, executional scalability, and maintaining a competitive edge. At this summit, you will:

-Learn from the brands getting it right in the SoLoMo marketing game

-Collaborate with peers on best ways to advance SoLoMo (standards, staffing, & pricing models)

-Hear from the myriad of SoLoMo partners you'll want in your marketing arsenal

-Explore tactics, trends and tips, plus mistakes to avoid in the intersection of SoLoMo