INTERCHARM Professional 2012

INTERCHARM professional is an international exhibition for professional cosmetics and beauty salon equipment, a unique business platform to unite at one site industry's leading brands.

The event enable the visitors to see the recent achievements in the beauty industry, learn the theoretical basis of the field and also practical experience in applied esthetics, cosmetology, nail servicing and beauty salon management, learn about the latest trends in the industry and acquire specific knowledge and skills to work in the beauty salon industry. The professional training programs offered at the exhibition have become a trademark of the event.

Every year thousands of people visit the exhibition and the accompanying events, with the number of specialists visiting INTERCHARM Professional is growing as well. In 2011, the audience comprising beauty industry experts grew 10% more than in the previous year, and the total number reached over 36,000 people. According to the survey results, the professional visitors were cosmetologists, dermatologists, aesthetics experts and plastic surgeons, managers of beauty and spa salons, cosmetology centers, nail service experts, hair stylists and massage therapists. The exhibition welcomed participants from over 395 leading companies from Russian, Germany, Poland, Korea, Italy, Canada, Japan and UAE, representing over 2000 brands, while the total area of the exhibition was 19 000 square meters.