eTail Canada 2012

Canada retailers are under siege. Partially unaffected by the global financial instability, consumers in Canada continue to buy with confidence. Add the effect of a strong Canadian dollar and this makes American retailers eager to carve up market share. Canadian retailers are now realizing how quickly competition will force their hand into eCommerce. Last year, many fellow Canadians wanted to know more

Bring the fight to your competitors by understanding the fundamentals of eCommerce. Case study's of how retailers plan to engage Canadian consumers in a multi-channel effort. Mobile, SEO & SEM, Affiliate marketing, Social, email, Site optimization, Web analytics, Logistics, Order management & more. Don't let this opportunity to learn from your peers pass you by.

Reason’s Why You Must Attend eTail Canada 2012:

Increased Online Conversation: The critical element to a thriving eCommerce platform, conversion ratio’s in Canada have fallen behind other major markets. See what successful retailers have done to enhance their conversation opportunities.

International Expansion: Evaluate the practical and logistics challenges retailers face when expanding abroad, as well as the marketing strategies leading retailers are using to increase growth in these areas

The Canadian Consumer: Throughout the program, develop a strong sense of how the Canadian consumer makes purchases. Utilize our speaking facility, services providers and excellent networking opportunities to deliver content most wanted from buyers.

Mobile & Social Media: There is no doubt that these new channels offer a smart way to reach specific demographics of buyers. However many have doubt if their strategy will be successful. Listen to smart social media campaigns that have driven engagement and commerce. Marry this with best practices in mobile to help drive company growth.

Assessing eCommerce Platforms: To