Exhibition · Ho chi Minh City, Vietnam
Marketing Measurement in Vietnam
Advertising, Marketing
Key numbers
- Editions on record
- 1first in 2012
About Marketing Measurement in Vietnam
How to maximise success for your marketing activities & campaigns?
While marketing campaigns have increased recently in Vietnam, hardly are measurement approaches done or properly conducted. Many companies do not have a results-capturing system as they see its insignificance in doing so; they are also hesitant to invest in marketing ROI training to save costs, which leads to insufficient expertise for the marketers. Besides, while TVCs, print ads and newspapers have posed analytic difficulties for marketers, social media are more challenging to specifically and accurately determine the returns of their adoption. In today’s business, it is beyond the profit. Leveraging on marketing metrics and KPIs, its usage rules and application is getting more imperative for both companies and marketers to succeed in determining marketing performances and capabilities.
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2012 | 1–2 Mar 2012 | Hotel Equatorial Ho Chi Minh City Ho chi Minh City, Vietnam | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is Marketing Measurement in Vietnam?
The next dates haven't been confirmed. The last edition we have on record was 1–2 Mar 2012.
Where is it held?
The last edition we have was at Hotel Equatorial Ho Chi Minh City, Ho chi Minh City, Vietnam.