EDUCATION WORLDWIDE INDIA - HYDERABAD (Oct) 2012

MARKET overview

-Significantly emerging market of INDIA & NEPAL.

-30 million students in higher education.

-Growing demand of flexible learning programs.

-50% increase in government student loans for further education.

-Nation are serious about upgrading the quality of education.

-Notable interest among education institutions in India, Nepal & abroad to form alliances & partnership.

VISITOR profile

- Students from secondary schools, colleges & universities.

-Parents, teachers & guardians of aspiring students.

-Vice Chancellors, Principals, Deans & Education Administrators etc.

-Agents for overseas education, emigration etc.

-Professionals in field of education & education marketing.

-Technical people looking for training abroad.

-E-Learning manager & corporate trainers.

-Representatives of government departments.

-Professional associations & trade organizations.

-Educational content providers, publishers, agents, distributors.

-Journalists & broadcasters from various print & electronic media.

SUCCESS Strategy

Large scale advertising campaign in leading newspapers, magazines, periodicals, journals, television, radio & other electronic media.

-Listing in major education & exhibition related websites throughout

the internet.

-Mailers being sent to Chancellors, Vice Chancellors, Principals,

Deans, etc.

-VIP invitations delivered personally to various Ministers in education field.

-E-mails to our database of students & education institutions etc.

-Extensive international & local PR campaigns.

-Pre event & during the event press conferences for wider reach &

awareness.

-Promotions