International Premium Incentive Show 2012

The IPI is held semi-annually each Spring and Autumn at Tokyo Big Sight or Sunchine City Convention Center TOKYO, marking it 46th holding this time around. The show hosts 250 exhibiting companies, mainly manufactures and trading firms, and attracts approximately 60,000 buyers, such as corporate user, sales promotions agency, advertising agency, department store (institutional customer section) and wholesale/retail, making the IPI the nation’s largest trade fair specialized in the sales promotional products and marketing.

Show Theme

Strategies on Customer Loyalty That Promote Product Brand are Now Much in Need.

What’s important in sales promotion is the strategy that is not taken up over the short-term but the long-term steadily, and that can lead to the most successful promotion.

Customer loyalty should be nurtured in proportion to the strength of the bonds between customers and company’s product or brand.

As a commitment to convey the messages of the brand value in the novelty and premium products, the promotion you can feel and experience will be unfolded.

At the coming International Premium Incentive Show, a wealth of the methods and strategies that build customer loyalty will be on display under one roof.