Conference · Chicago, Illinois
Advanced School of Marketing Research 2012
Advertising, Marketing · Business consulting · Education, Training
Key numbers
- Editions on record
- 6first in 2011
About Symposium for the Marketing of Higher Education
The 2012 Advanced School of Marketing Research (ASMR) focuses on advanced marketing research methods and models and their application to the real problems faced by marketing professionals. This year’s program covers a variety of marketing research topics including the latest thinking in:
Qualitative research methods
Social media research tools
Developments in online research
Best practices in new product development research
Research approaches to pricing decisions
Segmentation research tools and strategies
Experimental design for conjoint and discrete choice modeling
Customer loyalty and profitability research
Measuring and strengthening brand equity
Structural equation modeling
Selling the value of advanced marketing research to clients
and management
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2016 | 4–7 Dec 2016 | Rosen Shingle Creek Orlando, Florida | — | — |
| 2015 | 10–13 Nov 2015 | Boston Marriott Copley Place Boston, Massachusetts | — | — |
| 2014 | 10–13 Nov 2014 | Boston Marriott Copley Place Boston, Massachusetts | — | — |
| 2013 | 10–13 Nov 2013 | Boston Marriott Copley Place Boston, Massachusetts | — | — |
| 2012 | 12–16 Nov 2012 | Chicago Marriott Downtown Magnificent Mile3 Chicago, Illinois | — | — |
| 2011 | 6–9 Nov 2011 | Chicago Marriott Downtown Magnificent Mile3 Chicago, Illinois | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.