Essentials of Lobbying 2013

Highlights:

• Learn from some of Canada’s top veteran lobbyists what it takes to be an effective lobbyist

• Gain insight into how to develop an effective lobbying strategy

• Get the latest on lobbying disclosures, reporting and ethics

• Identify the key research elements needed for a lobbying campaign with the most impact

• Learn how you can effectively use the media to position your issue with government and better target your audience

• Hear best practices for mobilizing the grassroots to implement your lobbying strategy

Participating Organizations:

• Air Transport Association of Canada

• Borden Ladner Gervais LLP

• Canadian Electricity Association

• Canadian Renewable Fuels Association

• Canadian Restaurant and Foodservices Association

• Co-operative Housing Federation of Canada

• Fasken Martineau DuMoulin LLP

• Fraser Milner Casgrain LLP

• Global Public Affairs

• Insurance Bureau of Canada

• Public Affairs Counsel

• Summa Communications

• Temple Scott Associates

Who Should Attend

Executives from NGOs, industry associations, professional groups, trade unions and charitable organizations; Government affairs managers and directors and registered lobbyists