MEDFEL 2013

The singularly plural fruit and vegetable event

The professional trade fair dedicated to the Mediterranean fruit and vegetable sector includes three components:

• A business trade fair

• A highly effective B2B appointment service

• Debates, presentations and harvest forecasts broadcast via a TV stage set

Medfel: The Mediterranean Business platform

A professional trade fair dedicated to the Mediterranean fruit and vegetable industry (purchase, sales, transport and logistics).

A trade fair: Medfel is the only Fruit and Vegetable event in the Mediterranean area, created to promote the sector's products and expertise to 5,000 professionals from all over the world!

A business convention: using their personal access to the website, international VIP buyers invited to the fair can explore the products offered by exhibitors and notify their desire to meet them. Exhibitors then hold pre-scheduled private interviews at their stands with the buyers who have selected them. With over 3,400 BtoB meetings organised in 2012, the fair provided all 214 exhibitors with the opportunity to meet high calibre buyers, representing 35 top international markets.

Benefits:

For exhibitors: pre-scheduled BtoB meetings, maximum participation and enhanced commercial contacts during the fair.

For visitors: time saved and targeted meetings with the right contacts.

A programme of symposia (including crop forecasts), organised in an innovative format in the form of “Podium TV”, broadcast live at the fair:

Debates on key topics (production, trade, solutions, transport and logistics) with input from a number of well-known personalities.

The much awaited announcement of the summer fruit harvest forecast.