Pharma Marketing and Sales Summit 2013

Pharmaceutical marketing executives must engage customers in more meaningful ways. By taking a new spin on traditional marketing methods or venturing into the promising digital media space, we can look to make a stronger impact on the audience and the bottom line

The primary objective of the 11th PharmaMarketing Summit is to explore the key aspects and issues related to marketing best practices and their application as business drivers for innovation and growth. The Summit’s program topics have been pinpointed and validated by senior executives from the pharmaceutical marketing community as the top critical issues they face.

Key issues for 2013 include:

Innovation Above All – The key to organizational success

The Physician Perspective – Understand and anticipating decisions of prescribers

Developing Brand Loyalty – What to do when ‘blockbuster’ drugs go off-patient

Business Development Trends – Challenges and opportunities for 2013

Superior Alliance Management – Driving revenue streams and building strong relationships

Institutional Marketing – Revising and strengthening the marketing strategy

Healthcare Reform, Managed Care and Payer Relationships – Securing a position in the global healthcare system of tomorrow

DTC Marketing – Brand communication strategies and engaging customers through segmentation

Mobile Strategies – Increasing physician engagement and brand awareness

Global Marketing – Navigating emerging markets and developing winning strategies

Seamless Multichannel Marketing – Maximizing reach and frequency with targeted messaging channels