Competitive Intelligence Masterclass

This 2-day workshop will give you the tools for effective competitive and marketing intelligence. The workshop covers why competitive & marketing intelligence is needed for effective strategic decision making and how to design a competitive intelligence programme and identify the intelligence needed for business success. This Competitive Intelligence Masterclass will show you ways for gathering intelligence that do not involve illicit or unethical approaches and will cover techniques for analysing the gathered information and using this for anticipating future market and competitor activity.

Competitive Intelligence is not a theoretical discipline – the tools covered are practical and can be immediately applied within any company to enhance knowledge, improve strategic decision making and consequently grow profits, building business success.

Attend this intensive and highly practical 2-day workshop and learn how to

UNDERSTAND why companies that practice competitive intelligence succeed

IDENTIFY carefully the right competitive information you need that will lead to strategic business decisions and long-term growth

CREATE practical research plans that work which can help you gain and maintain competitive advantage

DETERMINE and DISCOVER new approaches and ways for gathering competitive intelligence ethically

OBTAIN the secrets that cannot be found in the top 100 results on Google

EVALUATE and ASSESS the market environment accurately to spot trends, opportunities and trends

OVERTAKE your competitors and stay ahead by learning techniques for future planning

COMMUNICATE intelligence so that it is used in your organisation’s decision making process to ensure bottom-line results

When is Competitive Intelligence Masterclass?

The next dates haven't been confirmed. The last edition we have on record was 27–28 May 2013.

Where is it held?

The last edition we have was at JW Marriott Hotel Kuala Lumpur, Kuala Lumpur, Malaysia.