B2B Show - Specialized Trade Fair of Advertising and Souvenir Industry 2014

This year, the competition was less creative work, but most of the functionality, practicality. Analysis of entries allowed to identify several trends:

- increased interest in practical souvenirs and gifts , and not just a beautiful and creative;

- popular functional gifts , which may be part of everyday life (the role of Life Placement increases). And, this is no longer just the traditional and familiar objects of everyday life and everyday life (cups, calendars, T-shirts), and such unique items that are part of the interior of the collection and an occasion to share the "chip" with friends, acquaintances. That is, if it's a cup, she or unusual shape, or played up with other creative souvenirs and collections. If the T-shirt - so that friends want the same, or similar, or on the contrary it is the only, unique (even above the design life, but want to see the product quality). If this calendar, he or flavored, or interactive, or from non-traditional materials and very functional (not just beautiful calendar, but may claim to be a "work of art");

- the trend of designer gifts, hand made, limited edition - something that can be the pride of the collection (+ trend collectible souvenirs);

- A fashion trend : increased attention to design as an essential part of the image, the desire to transform the familiar everyday objects into functional, stylish and comfortable accessories as part of the overall style of the company / brand - underscore the role of image in the details;