CIEN X CIEN (SIMM) 2014

The unveiling of this new multi-sector fashion event aimed at professionals, whose exhibition is the result of combining SIMM, the Madrid International Fashion Fair, with MODACALZADO+IBERPIEL, the International Footwear and Leather Goods Trade Fair, fulfilled the organiser's objective of bringing clothing, footwear and accessory companies together under the same roof, effectively shaping the most important fashion showcase on the Iberian Peninsula. In total, over a period of three days the trade fair welcomed some 17,423 buyers. Of this number, 11% attended the event from 70 different countries. Portugal, Italy, France, Russia, Mexico and Poland were the countries that sent the largest numbers of trade buyers to MOMAD.