Trade show · London, United Kingdom · Major show

IMATS London - International Make-Up Artist Trade Show

Cosmetics · Hairdressing · Fashion

Official website
Next editionNot confirmedLast edition we have: 22–23 Jun 2015
Last venueOlympia Conference & Exhibition CentreLondon, United Kingdom · where the 2014 edition was; venue not yet confirmed
RunningSince 2010Annual · 6 editions on record
Last checked11 Nov 2026Organiser website checked
We haven't confirmed the next dates yet. The last edition in our records was 22–23 Jun 2015 at Olympia Conference & Exhibition Centre. Check the organiser's site: hugedomains.com. Are you the organiser? Correct this listing.

Key numbers

Editions on record
6first in 2010

About IMATS London - International Make-Up Artist Trade Show

The International Make-Up Artist Trade Show is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize.

Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders.

From our listing of the 2014 edition. Details may have changed since.

Editions

YearDatesWhereExhibitorsVisitors
201522–23 Jun 2015Olympia Conference & Exhibition Centre
London, United Kingdom
——
201427–29 Jun 2014Olympia Conference & Exhibition Centre
London, United Kingdom
——
201322–23 Jun 2013Olympia Conference & Exhibition Centre
London, United Kingdom
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20124–5 Feb 2012Alexandra Palace
London, United Kingdom
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201129–30 Jan 2011Alexandra Palace
London, United Kingdom
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201030–31 Jan 2010Alexandra Palace
London, United Kingdom
——

Past editions from the bvents archive (2008–2019) and organiser figures where they were published.

Questions

When is IMATS London - International Make-Up Artist Trade Show?

The next dates haven't been confirmed. The last edition we have on record was 22–23 Jun 2015.

Where is it held?

The 2014 edition was at Olympia Conference & Exhibition Centre, London, United Kingdom. The organiser hasn't confirmed the venue for this edition yet.

How often does it take place?

Annual, judging by the 6 editions on record since 2010.

Industries