ad:tech Australia 2015

Today’s marketer is constantly inundated with new technologies that promise greater speed, efficiency or bottom line return, and as such are under pressure to stay across the latest tech available to them and their competitors.

That’s why we’re getting back to marketing basics and reshaping the event program to address the core challenges modern marketers face within the increasingly complex marketing landscape. Rather than have content pillars that focus on the 1,500+ core ad technologies available to marketers, the 2015 event will have CHANNEL AGNOSTIC pillars focused on addressing key marketing challenges;

1. Building Brand Awareness & Finding New Customers

2. Collecting, Measuring & Using Data Effectively

3. Delivering Exceptional Customer Experience

4. Converting Citizens into Loyal Customers

For many marketers, choosing what events to make time for often comes down to how compelling the content is, how much the ticket will cost you, who you’ll be rubbing shoulders with, and what the potential ROI will be from your time away from your desk because time is (in fact) money.

That’s why on top of asking our international and local speakers to share their case studies and insights from the stage we’ve also asked them to provide one-page handouts after their presentations so you can focus on listening and engaging with the speakers rather than taking notes.

Speakers:

Jason Nomikos,Peter Mitchell,Jon Cohen,Dan Goods,Eric Thain,Joshua Spanier,Simon Smith-Wright,Cameron Parker,Michael Verghios,Paul Fanthorpe,Marty Weintraub and many more...