The Social Media Business Club 2013

There is an impressive line up of speakers across all aspects of social media business and the enabling technologies which makes this club ideal for c - suite managers and suppliers in the social technology space.

November meeting - 20 November 2013

18.00 We will kick off with serious business networking - complimentary layer cake, tea and coffee and you can also buy purchase drinks at the bar

18.45 First speaker: Peter Wilkinson - The social media strategy layer cake, what C-suite leaders need to consider.

19.15 Second speaker: Rylan Holey from HootSuite - The Business of Being Social. How social media can scale outside of your marketing department across your organisation, the benefits of being a Social Business and what you need to do to support a socially empowered workforce.

19.45 Fun activities from Martha Jesty, a latin Zumba dancer, who will promote relationship building and of course if people wish to go and use the gaming tables they can.

C – Suite leaders must take note that either they have a robust social media strategy and they drive it or social media will drive them and this will carry a high degree of risk.

Social media is best known for its use as part of a marketing communications mix or marketing campaign. Social media is also starting to be used as part of a social, local mobile strategy.

It should be recognised that applications for social media go across the business and these go far beyond just marketing. Leaders need to consider this carefully.