Moda Prima 2014

Modaprima 76 | 23-25 May 2014
Quality fast fashion returns

The international fair featuring ready-to-wear men’s and women’s clothing and accessories.

Modaprima no. 75 is over and it met all of our expectations, and confirmed the growth we have been seeing at the most recent editions of the fair. From 22 to 24 November, the Stazione Leopolda welcomed roughly 1,850 buyers from all over the world, representatives and agents from medium and large scale international retailers who came to Florence to see – and buy – from the more than 150 ready-to-wear and accessories collections for men and women for the 2014/2015 fall-winter season presented by Italy’s best names in this field. We had a record-breaking number of buyers that was even 30% higher than at the last winter edition (1,400 buyers attended the fair in November 2012), and there was excellent growth among both Italian and foreign buyers, with significant numbers from Turkey (+ 55%), Spain (+ 60%), Belgium (more than doubled), Germany (+ 55%), France (+ 13%), followed by Hong Kong, Lithuania, Ukraine, Poland, Kazakhstan and Azerbaijan.