Digital Asset Management Chicago 2014

Appreciation of the reach, importance and implications of good digital asset management proceeds apace - it is unstoppable. The challenge is to keep up with all the new developments. Building on the success of previous DAM events, Henry Stewart returns to Chicago for a sixth consecutive year with The Art and Practice of Managing Digital Media - all from the user's perspective. The presentations, keynote addresses, discussions, case studies, panels and round tables are specially formulated to ensure that you can keep abreast of the latest and the best topics from the DAM Industry.

Digital Assets have value - exploiting this value to the full is the subject of this day-long gathering delivering a state-of-the-art understanding not only of what and why but also the all-important how. And it's all firmly grounded in an understanding of what DAM managers and users need to know.

Our expert speakers - people with hands on experience of encountering the issues, setting the goals and achieving the objectives you encounter on a daily basis - will share their insights. Experience gained from consumer packaged goods, ad agencies, media and entertainment, higher education, government and cultural heritage sectors is all on offer.

Join representatives from Ogilvy & Mather, 3M, The Real Story Group and many more as they take you through a wide range of DAM topics including: Getting Started; Change Management; Adoption and Sustained Growth; Metadata; Taxonomy and New Semantics; Keeping up with New Technologies; Getting the Optimum Organization Structure; Integration and Interoperability; The Business Value of DAM; Distribution of Assets; Rights Management; Creative Operations and Workflows.

Agenda

Pre-event Tutorials: Core Knowledge Learning Sessions

Choose from:

- Fundamentals of DAM: The Technology In-Depth

- Insider's Guide to Digital Marketing Technology

- DAM Leadership - Achieving Growth &am