Conference · Edinburgh, United Kingdom

The International Shopper Insights in Action Event

Business consulting

Official website
Next editionNot confirmedLast edition we have: 3–5 Nov 2014
Last venueSheraton Grand Hotel & SpaEdinburgh, United Kingdom
RunningSince 2014Frequency unknown · 1 edition on record
Last checked12 Nov 2026Organiser website checked
We haven't confirmed the next dates yet. The last edition in our records was 3–5 Nov 2014 at Sheraton Grand Hotel & Spa. Check the organiser's site: iirusa.com. Are you the organiser? Correct this listing.

Key numbers

Editions on record
1first in 2014

About The International Shopper Insights in Action Event

The International Shopper Insights in Action Event is the worlds most trusted conference brand for activating insights for basket growth. This year more than 250 of the worlds most influential FMCG Suppliers and Retailers will unite in Edinburgh, UK on 3-5 November, to share best practices, industry innovation and illustrate the value of activation in retail.

Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behavior, the decision journey and how to champion the value of activating intelligence for basket growth.

The World's Most Trusted Conference Brand for Activating Research at Retail

. 250+ attendees from the worlds most influential FMCG Suppliers and Retailers

. 35+ countries represented in global participation

. 96% manager level & above

. 76% client-side attendees

. 100% new content shared by the best minds in the shopper ecosystem

Featured Speakers include:

. Digital Retail Landscape

Jonathan MacDonald, Founder, THE THOUGHT EXPANSION NETWORK

. Psychology of Persuasion

Nathalie Nahai, Web Psychologist and Best-Selling Author, WEBS OF INFLUENCE: THE PSYCHOLOGY OF ONLINE PERSUASION

. Location-Based Services

Simon Thompson, Director, Commercial Solutions, ESRI

. The Future of Retail

Kevin Barrett, Director or Space and Formats, SAINSBURYS SUPERMARKETS

PLUS, Stories Shared By:

Heineken . The Coca-Cola Company . SABMiller . Sainsbury's Supermarkets . Dansk Supermarkets . Starbucks Coffee Company . PepsiCo . Reckitt Benckiser . WM Morrisons . Swarovski . Arla Foods . Bacardi-Martini Corporation . Campofrio Food Group . Warburtons . Kerry Foods . Sanofi . Tetra Pak

Join your peers at the event that is the most integrated, cross-market shopper agenda focused on strategy and activation.

From our listing of this edition. Details may have changed since.

Editions

YearDatesWhereExhibitorsVisitors
20143–5 Nov 2014Sheraton Grand Hotel & Spa
Edinburgh, United Kingdom
——

Past editions from the bvents archive (2008–2019) and organiser figures where they were published.

Questions

When is The International Shopper Insights in Action Event?

The next dates haven't been confirmed. The last edition we have on record was 3–5 Nov 2014.

Where is it held?

The last edition we have was at Sheraton Grand Hotel & Spa, Edinburgh, United Kingdom.

Who organises it?

IIR USA.

Industries