Annual Pharma Marketing Summit 2014

Pharmaceutical digital marketing is currently a ballooning phenomenon in the pharma industry. With the internet becoming a key source for accessing health related information, digital health is exerting pressure on pharma companies to remain relevant in healthcare.

Digital marketing is certainly a more cost-effective way of communicating with customers than traditional marketing. Digital channels offer a more individualized and personalized type of engagement, ensuring that the right stakeholders are receiving the relevant information at the correct time. Many pharma professionals agree that digital strategy will play a significant role in the marketing plans of the future, but many companies still lack the capabilities to fully integrate digital marketing into the wider business strategy.

In keeping with this trend, pharmaceutical companies are trying to improve, define and design their digital marketing strategy. Every life science organization has their own set of challenges in strategizing their digital marketing; for this reason, pharmaceutical companies have to build the most suitable and best possible integrated digital marketing services for establishing two-way targeted communication that is compliant with applicable regulations.

Key Topics:

• Discuss Leadership and Changes in the Pharma Context

• Get fresh Insights into developing a customer-centric culture

• Examine how to build a cost optimized integrated digital marketing service for an enhanced customer experience

• Debate the best practices in Big Data Analytics

• Identify how to align your CRM with Digital channels

• Explore how to integrate multichannel and omnichannel in pharma

Speakers Include:

Helene Tixier,Sanofi Pasteur

VP Global Digital Strategy

Piotr Wrzosinski,Roche

Informatics Project Manager Digital Marketing

Dr. Manuela Schneider-Höfferer,Vifor Pharma

Vice Presiden