Pharma Sales Force 2014

10th Annual Forum 2014 Pharma Sales Force

The German-language # 1 event for all sales professionals

First time this year co-located with the Pharma Marketing Excellence, the Expert Forum of pharmaceutical marketing

The world of pharmaceutical sales is still subject to major changes. The classical mass distribution was in many pharmaceutical companies restructured, downsized and to multi-channel strategies and hybrid-sales concepts expanded. New customer groups have become the focus of the marketing strategy that have changed the requirements for marketing and sales massively. The development of social media platforms for customer dialogue is far from over.

New legislative framework have not only led to the development of new customer groups, the needs of the existing core customers have also changed significantly - as keyword is only the increasingly limited access to prescribers called. The personal contact is increasingly seen as a burden rather than an enrichment in the medical work everyday. Simultaneously move digital information channels more and more into the consciousness of doctors and patients. The impact of the benefit assessment on business and distribution models can capture so far only partially and incompletely. The gradual expansion of the ASV portfolios opened for this year new customer groups.

Highlight speakers:

Dr. Bert Müller-Groha

Kerstin Drinnenberg

Thorsten Mintel

Kai Schleenhain

and many more...