FT Future of Marketing Summit 2014

WHY ATTEND?
- Engage with highly curated content which tackles the biggest issues facing marketers
- Participate in lively discussions and debates
- Learn from some of the best marketing minds in the world
- Network with top marketing thought-leaders
- Be inspired by the most cutting-edge marketing case studies

TOPICS OF DISCUSSION
- From big data to smart data - personalizing and contextualizing data for the next level of customer targeting
- Snippet storytelling - capturing the attention of your audience quickly, creatively and effectively
- The omni-channel approach - telling a consistent and compelling story across multiple platforms
- Community changes - how shifts in diversity and the millennial generation may change the way you think about your community
- The engine of innovation - experimentation and creating a culture of innovation within your marketing organization
- The true value of content - measuring the ROI of native advertising
- Back to the physical - connecting the physical to the digital world for real-time connections to your brand