Exhibition · London, United Kingdom
Digital Marketing Strategies For Automotive OEMs & Retailers
Advertising, Marketing · Automotive Services, Service Station Supply · E-Business, E-Commerce
Key numbers
- Editions on record
- 1first in 2015
About Digital Marketing Strategies For Automotive OEMs & Retailers
THE ONLY EUROPEAN CONGRESS CATERED EXCLUSIVELY FOR DIGITAL MARKETERS IN THE AUTOMOTIVE INDUSTRY.
Customers today are increasingly connected, informed and empowered - and as a result, their expectations are at an all-time high. Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. The customers' prior research and decision making is now done online via social media, website researching, online videos, and so on, with trends quickly changing and updating.
It is therefore crystal clear that the importance of establishing your brand in the Digital World cannot be overstated - as Automotive OEMs and Retailers, you need to have a strong positive presence in social media, be aware of emerging trends in digital marketing, have specific and correct content on cross device websites and - vitally - understand where your shoppers are to target your customers. The good news for auto brands is that these shoppers are open to influence.
Welcome to the Digital Marketing Strategies for Automotive OEMs & Retailers 2015 Congress
This congress will bring together digital marketing decision makers and specialists from automotive companies and dealerships from across Europe to share best practices for understanding the trends and overcoming the challenges that they are facing in their daily tasks of generating and closing sales, and enhancing ROI.
This is the only digital marketing event designed specifically for the automotive industry in Europe, where speakers will be taking you on a journey examining solutions at every stage of the campaign planning, from customers' buying behaviour and psychological motivations to the importance of having targeted data, to planning an optimal campaign that implements successful strategies - to ultimately ensure you convert your leads into sales.
Speakers
Roberto Cia
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2015 | 25–26 Feb 2015 | Park Plaza Riverbank London London, United Kingdom | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is Digital Marketing Strategies For Automotive OEMs & Retailers?
The next dates haven't been confirmed. The last edition we have on record was 25–26 Feb 2015.
Where is it held?
The last edition we have was at Park Plaza Riverbank London, London, United Kingdom.