Global E-commerce Summit 2015

Strategies in a competitive global e-commerce landscape

The world is getting smaller and borders are increasingly blurring. This presents various opportunities for retailers to reach potential customers.

Expanding sales to foreign countries is an excellent means by which the home market saturation can be compensated. At the same time, the prospect of entering a new market can be frightening. In order to be successful in global retailing, vendors need to establish which markets are suitable for them and develop an individually tailored strategy accordingly. During the Global E-commerce Summit highly experienced global retailers will provide insights regarding their strategies and share their success stories and pitfalls. How did they broach foreign markets? How did they develop a strategy and which obstacles did they face?

Across all channels

While expanding global, how to design a good cross channel strategy? What does the effort involved in omnichannel – being ever-present everywhere – demand of your organization? Which choices will you be confronted with and what types of employee, with which set of skills, will you need to ensure success? Leading retailers share their experiences and give practical tips.

URLs:

Booking: http://atnd.it/21032-1

Inquiries: http://atnd.it/21032-2

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Speakers

Chris Sherwood, Claire Bury, Despina Spanou, Despina Spanou, Jorij Abraham, Juhan Lepassaar, Marc Lolivier and many more...