Workshop · Watford, United Kingdom
Successful FMCG Category Management Workshop
Art, Antiques · Management
Key numbers
- Editions on record
- 1first in 2017
About Successful FMCG Category Management Workshop
Category management, what is it all about? This two-day workshop will introduce delegates to the tools, processes and methodology required to deliver growth opportunities through adopting category management. Delegates will learn how to build category relationships between suppliers and retailers, put together effective category plans and develop compelling shopper focused in-store propositions and tactics. This workshop is interactive and involves getting hands on with a range of data, tools and processes. It involves team breakout sessions that enable practice and ensure delegates can replicate what we teach back in the office. Skills covered at this workshop include: analysing data, range planning, designing a category layout, influencing the shopper, identifying opportunities, developing compelling proposals, building category relationships, developing category tactics, defining a category, decision trees. This workshop is aimed at individuals who are new into category roles or those in other commercial roles who want to understand what category management can do for them.
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2017 | 7–8 Jun 2017 | The Institute of Grocery Distribution Watford, United Kingdom | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is Successful FMCG Category Management Workshop?
The next dates haven't been confirmed. The last edition we have on record was 7–8 Jun 2017.
Where is it held?
The last edition we have was at The Institute of Grocery Distribution, Watford, United Kingdom.