Workshop
10 Blots on the Digital Media Landscape that Marketers Should Heed
Advertising, Marketing · Business consulting · Media
Key numbers
- Editions on record
- 1first in 2018
About 10 Blots on the Digital Media Landscape that Marketers Should Heed
The workshop will pose 10 provocative thoughts: - Digital media are not revolutionary - Digital marketing is not marketing - Consumer need for engagement is a myth - Digital communications lead to unattractive brand behavior - Digital marketing is obsessed with numbers at the expense of human understanding - Algorithms make erroneous assumptions and limit choice - The internet is facilitating the creation of media monopolies - Social Media works for people not brands - 'Content' is predominantly digital landfill at the expense of big brand ideas - The language of digital marketing is inflated, specious and vague You will leave this workshop with: - A clearer view on the landscape of digital marketing; where to focus, and what to avoid - Foresight as to what bad brand behaviour looks like in a digital marketing context - Insight as to how to get more out of your relationships with your agency - Created the time and space to step back and think about your marketing plans
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2018 | 8 Feb 2018 | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is 10 Blots on the Digital Media Landscape that Marketers Should Heed?
The next dates haven't been confirmed. The last edition we have on record was 8 Feb 2018.