Market Research in the Mobile World 2010

We are pleased to announce that the international conference on Market Research in the Mobile World: The Next Frontier will be held on the 2 & 3 Dec 2010 in Berlin. The event will bring together executives in market research, consumer insights, marketing, and brand development to discuss new challenges and opportunities of using mobile research for enhancing customer and marketing insights.

The conference format will consist of submitted (reviewed) presentations, a brainstorming workshop and invited keynote presentations. As with past events, this conference will provide excellent opportunities for participants to network with peers.

Highlights of the conference include keynote speeches from Siamack Salari, Founder - EverydayLives and Gordon Morris, Global Insights Manager - Sony Ericsson. Topics that will be discussed include:
• Discussing the future of mobile technologies and its implications on market research
• Generating actionable insights through leveraging mobile technologies
• Developing successful strategies to plan, implement and report mobile research studies
• Using smart phones for extracting insights from online research communities
• Using mobile phones to determine what really drives customer satisfaction and behaviour
• Mobilising online qualitative research via smart phones: what are the pros and cons
• Using mobile ethnography for consumer insights: what are the learnings and risks?
• Exploring the application of qualitative & quantitative methods across mobile platforms

Mobile research pioneers and experts willing to share their expertise include:
Gordon Morris - Global Insights Manager - Sony Ericsson
Ian Ralph - Divisional Director, Business & Technology - GfK Group
Paul Roberts - Managing Director, Customers and Employee Experience - BrainJuicer
Felicia G. Lassk - Associate Professor of Marketing - Northeastern University
Dianne Gardiner - Managing Director -