Conference · Kuala Lumpur, Malaysia
Market Research in the Mobile World 2013
Advertising, Marketing
Key numbers
- Editions on record
- 8first in 2010
About Market Research in the Mobile World
Smartphone and tablet adoption and usage continues to soar in Asia. According to the recent Mobile Planet study (2012), smartphones are becoming increasingly indispensable to Asian consumers. 54% of smartphone owners from China would rather give up their TV than a smartphone. In Japan 100% of smartphone owners use their mobile device to research products or services. These mobile trends provide businesses with an exceptional opportunity to rethink how to reach the new mobile consumers, interact with them and generate insights for marketing, branding and new product development.
Hear Mondelez, Philips, Ericsson, Huawei, SingTel, Google and other leading brands talk about the challenges and opportunities of mobile research. Hear leading-edge innovators from Kantar, Nielsen, Ipsos, GfK, comScore, TNS, Confirmit, Civicom, Toluna, Cluetec and many other trailblazing firms discuss ground-breaking mobile research methods and technologies.
Speakers
Guy Rolfe,Ray Poynter, Ananda Putri, Farrukh Shad, Mike Sherman, Jasmeet Sethi,Derek Ho, Jitendra Papneja,Bruce Wells and many more.
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2015 | 10–12 Mar 2015 | The Cumberland London, United Kingdom | — | — |
| 2014 | 29 Jan – 1 Feb 2014 | The Cumberland London, United Kingdom | — | — |
| 2013 | 8–10 Oct 2013 | The Cumberland London, United Kingdom | — | — |
| 2013 | 16–18 Jul 2013 | Marriott Minneapolis West Minneapolis, Minnesota | — | — |
| 2013 | 30–31 Jan 2013 | The Maya Hotel Kuala Lumpur, Malaysia | — | — |
| 2012 | 18–19 Apr 2012 | Dorint Hotel Amsterdam Airport Amsterdam, Netherlands | — | — |
| 2011 | 19–20 Jul 2011 | Kennesaw State University Kennesaw, Georgia | — | — |
| 2010 | 2–3 Dec 2010 | Holiday Inn Berlin City West Berlin, Germany | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.