Branding and Exhibit Events (SP201) 2011

Date: Sep 15, 2011 1:00 pm CDT
Faculty: Linda Musgrove

Webinar Description:

To stand out amongst competitors and to make it easier for customers to instantly recognize some of the attributes of your products or services, it is important to build a strong brand. Building a brand is a complicated and lengthy process that depends on well-defined positioning and a lot of repetition. A single activity that counters the image you want your brand to portray can take a huge amount of effort to compensate for. It is critical that your trade show and events programs are fully aligned with your Corporate Brand Campaigns to build on the value of your brand.
Learning Objectives:

Identify the core elements of your brand(s)
Match brand elements to the preferences in attendees minds
Align your display with the identity of your brand
Reinforce brand positioning in show presentation and collateral
Make trade shows and events an integral part of your brand building