Integrated Marketing Communications Conference 2012

With the rapid proliferation of Facebook and Twitter, consumers in Indonesia are increasingly bombarded by marketing messages across all platforms. As online reviews and Facebook ‘likes’ weigh heavily on consumer decisions today alongside TV and outdoor advertising, businesses need to ensure that they coordinate their marketing communication tools, avenues and functions in a seamless programme that reflects a cohesive and intentional brand presence.

What Do We Intend To Do?

Specially developed for marketing communications professionals across all industries, this 2-day conference will enable you to effectively harness digital channels in amplifying your brand message. Hear how brands like Nike, Apple, Philips Electronics, Holiday Inn, HP, Perrier, Expedia, LG, Anlene Indonesia & more integrated all their marketing platforms into a single, powerful marketing communications message and be inspired to apply the same techniques to your business.

Benefi ts of Attending

• Uncover the online lives, social behaviours and media consumption profi le of Indonesians • Plot your social media roadmap and consider key challenges before jumping on the social media bandwagon

• Learn best practices from Holiday Inn & Travel Shark on generating shareable user-generated content on social & mobile media

• Harness social media to identify infl uencers & orient marketing activities around them

• Achieve an optimal mix of traditional and new media channels to engage your audience

• Defi ne a consistent brand message for enhanced brand experience

• Synchronise multiple online and offl ine platforms in creating a consistent and cohesive message • Organise media strategies for effective and timely reputation management

• Leverage multiple communication channels in developing innovative brand partnerships

• Evaluate return on marketing investment (ROMI) of your marketing toolkit &