Integrated Marketing Communications Conference 2012

Is your brand message lost among the social media clutter in today’s age of always-on marketing?

While social media has offered increased opportunities for brands to connect with customers, the vast array of social media tools available also means that consumers are in control of your brand and have the ability to turn your brand message into something far beyond your intentions. Now more than ever, brands need to have a crystal clear value proposition that rises above the social media clutter and is heard by potential consumers at the right place and time. Marketers need to achieve reach and engagement across multiple consumer touch-points, delivering real value in an increasingly fragmented and questioning environment.

Are you able to use social media, not just as a socialising tool but as a strategic business driver?

Can you deliver a consistent brand message for compelling ROI?

Do you know how to combine social media with traditional media to create a positive effect at point-of-sale?

Join us at this 2-day conference and learn effective strategies on how to develop a clear, consolidated and consistent marketing message that cuts through the social media ‘noise’. Learn how brands like HP, Marina Bay Sands, Singapore Tourism Board, Metro, Singapore Post, Langham Hospitality Group and more engaged with consumers through an optimal media mix that best reflected customers’ individual needs and preferences. Pick up effective tips that will help you stand out in the cacophony of brand messages on social channels, and develop creative strategies to help your customer find relevance on social media by reinforcing your brand value or story.

Streamline your marketing efforts by taking a whole-of-business approach to better marketing, communication and collaboration!