Conference · Hong Kong
Marketing with Youth Conference
Advertising, Marketing · Business consulting · Communications
Key numbers
- Editions on record
- 2first in 2012
About Marketing with Youth Conference
Youth of today will morph into the adults of tomorrow.
Unlike their predecessors, they already possess the moolah and the willingness to spend it. Coupled with a vocal social voice that influences the decisions and perceptions of their peers, this challenging target market demands that marketers build up social credibility by constantly entertaining and conversing with them on their terms to gain their loyalty.
More importantly, relevancy has to be coupled with timeliness, given that almost every cool youth owns a smart-phone that tethers these digital natives in real time to their friends and the brands they are most passionate about.
To stay hip and be continuously desirable, businesses need to empower youth through active engagement so that the latter takes ownership to create a meaningful context for the brand to play a role in their daily lives.
How do you matter to youths and can you speak their language?
Are you reaching out to the multi-tasking youths on issues that matter to them?
Can you leverage mobile-marketing as the game-changer in your youth engagement strategy?
Join us at this 2-day conference will gather experts from Groupon, Scoot, The Straits Times, Leo Burnett & more to gather best practices of marketing with the new-age youths. Get an update of the latest Asian youth trends and how mobile-marketing has become a key component for effective outreach. Leading experts from Singtel, Universal Music Group, Dell & Godfrey Q & Partners who have successfully leveraged upon these opportunities will share how to identify opportunities for co-creation with youths that gives the brand fresh ideas and assess potential benefits & pitfalls of using youth ambassadors. Discover how mobile apps and augmented reality are becoming increasingly essential for youth-marketing strategies across multiple platforms. Boost your youth contact poin
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2012 | 26–27 Jul 2012 | Regal Hongkong Hotel Hong Kong Hong Kong | — | — |
| 2012 | 23–24 Jul 2012 | Grand Copthorne Waterfront Hotel Suntec City, Singapore | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is Marketing with Youth Conference?
The next dates haven't been confirmed. The last edition we have on record was 26–27 Jul 2012.
Where is it held?
The last edition we have was at Regal Hongkong Hotel Hong Kong, Hong Kong.