Marketing with Youth Conference 2012

Youth of today will morph into the adults of tomorrow.

Unlike their predecessors, they already possess the moolah and the willingness to spend it. Coupled with a vocal social voice that influences the decisions and perceptions of their peers, this challenging target market demands that marketers build up social credibility by constantly entertaining and conversing with them on their terms to gain their loyalty.

More importantly, relevancy has to be coupled with timeliness, given that almost every cool youth owns a smart-phone that tethers these digital natives in real time to their friends and the brands they are most passionate about.

To stay hip and be continuously desirable, businesses need to empower youth through active engagement so that the latter takes ownership to create a meaningful context for the brand to play a role in their daily lives.

How do you matter to youths and can you speak their language?

Are you reaching out to the multi-tasking youths on issues that matter to them?

Can you leverage mobile-marketing as the game-changer in your youth engagement strategy?

Join us at this 2-day conference will gather experts from Groupon, Scoot, The Straits Times, Leo Burnett & more to gather best practices of marketing with the new-age youths. Get an update of the latest Asian youth trends and how mobile-marketing has become a key component for effective outreach. Leading experts from Singtel, Universal Music Group, Dell & Godfrey Q & Partners who have successfully leveraged upon these opportunities will share how to identify opportunities for co-creation with youths that gives the brand fresh ideas and assess potential benefits & pitfalls of using youth ambassadors. Discover how mobile apps and augmented reality are becoming increasingly essential for youth-marketing strategies across multiple platforms. Boost your youth contact poin