Digital Marketing & Advertising Showcase 2013

Digital Marketing & Advertising Showcase 2013

The emerging media such as the Internet, online videos and connected advices namely smartphones and tablets leveraged the delivery of marketing messages to consumer, thus resulting into an expanded number of touch points. This is important as it encourages brand engagement and leads to a wide range of potentials and opportunities, and both market expansion and penetration as well as intensive growth of digital marketing solution providers and media owners, as a result of the increase in the momentum and expenditure in digital media, all thanks to marketers & advertisers.

Digital marketing and advertising in Asia are poised for "explosive growth" and are finally gaining credibility as traditional marketing and advertising.

Digital marketing and advertising is on the rise. The rapid technological enhancement, popularity, growing penetration and ownership of numerous internet-enabled devices and extensive increase hours spent online both in Asia Pacific and the rest of the world result into salient, and have made digital marketing and advertising an inevitable and essential part in most corporations' strategic marketing plans.

Digital marketing and advertising are already big enough to make traditional marketing and advertising becoming niche with most in the advertising industry concur that a good campaign would be incomplete if it lacks Internet presence.

Venue will be held at Putra World Trade Centre,Kuala Lumpur, Malaysia